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| MILK FOR HEALTH |
| Once the public could buy clean,
disease-free milk,mass advertising
associated milk products with
public health and well-being. At
the same time, advertising and
sales promotions changed the
character of modern packaging,
making it more than just a
container for preservation and
transport. Companies aimed their
promotional items |
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| primarily at
women as the chief purchasers
and at children as the main
consumers of milk products. The advice to drink milk for
health and strength appeared in
cookbooks, in magazines, and on
posters, but not everyone agreed: |
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| “It seems strange to one not intellectually
soaked in milk propaganda
that whole races can live and thrive
and acquire strength and endurance
without ever touching a drop of
milk, or without using any other
products of dairy animals.” |
—F. J. Schlink,
Eat, Drink, and Be Wary, 1935 |
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Poster published by H. P. Hood
and Sons, 1950s (above, left)
Courtesy of the Society for the Preservation of New England Antiquities
Quart milk carton, 1950s (background)
Advertisement for Real Butter (far left)
H. P. Hood and Sons, Boston
Courtesy of the Society for the Preservation of New England Antiquities
Flier for Ray’s Dairy, Saxtons River,
Vermont, advertising square bottles,
1950s (left)
Courtesy of Maureen Glasier |
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